For attorneys & law firms

30 Reel scripts. Any practice area.

Stop staring at a blank screen. The Attorney Reel Playbook gives you 30 fill-in-the-blank scripts built on the hooks behind attorney videos with millions of views. Pick one, fill in your practice area, press record.

$37One-time payment · Instant PDF download · 46 pages

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Prefer ready-to-post content every month? We plan, write and edit it for you.

Script 08 from the playbook, 'Who pays?', with highlighted blanks and three practice area examples Cover of The Attorney Reel Playbook by Azzura Legal

Built on the hook patterns behind real attorney videos with

40M"How to spot…"
19M"At your door: what to do"
1.2M"Who pays?"
1.07M"Never say this at your interview"
What's inside

Everything you need for a month of Reels.

30

Fill-in-the-blank scripts

Hook, body and call to action, timed second by second, with shot notes for filming.

90

Worked examples

Every script filled in for three practice areas, across nine areas of law.

60

Proven hooks

Twelve viral patterns with five hooks each, plus the real video that used each pattern.

30

Day posting calendar

Five posts a week, rotating six content pillars, so you always know what to post.

10

Compliance checks

An attorney advertising checklist and 10 calls to action written to avoid common pitfalls.

8

Recording habits

Get studio-quality videos from your phone: light, sound, framing and batching.

A full script page showing the hook, story, ask, answer and call to action rows
How each script works

A proven structure. Your words.

  • 1

    See the proof

    Each script names the real video that used its pattern and how many views it got.

  • 2

    Fill in the blanks

    Replace [SITUATION] and the other highlighted blanks with your practice area.

  • 3

    Follow the timing

    Every line is timed and paired with a simple filming note, so the video flows.

  • 4

    Check and post

    Items marked VERIFY remind you to confirm the rule in your state. A caption template is included.

The 6 content pillars

Five scripts for every kind of post.

Pillar 1

Warnings & mistakes

  • The costly mistake
  • Never say this
  • Watch this before you…
  • The scam that targets you
  • Myth vs. reality
Pillar 2

Real questions

  • Can you legally…?
  • What happens if…?
  • Who pays?
  • Why yours is being denied
  • The question I get every week
Pillar 3

Step by step

  • At your door: what to do
  • Your first appointment
  • Every way to…
  • Before you call us
  • How long it really takes
Pillar 4

Stories & cases

  • The verdict nobody expected
  • Guilty or not?
  • A case like yours
  • Same situation, two outcomes
  • New rule: what it means for you
Pillar 5

Behind the scenes

  • What no one tells you
  • A day at the firm
  • Why I became a lawyer
  • Mock interview
  • Meet the team
Pillar 6

The invitation

  • If you are [X], watch this
  • How to spot a bad lawyer
  • What happens when you call us
  • Comment the keyword
  • Answering your comment
Preview

Look inside.

Is it for you?

Made for attorneys who want to show up.

It's for you if

  • You know you should post Reels but never know what to say
  • You want content that brings in clients, not just likes
  • You practice in any area of law, in any state
  • You or your team will record on a phone

It's not for you if

  • You want someone to write, edit and post everything for you (see our monthly plans)
  • You are not willing to appear on camera or have someone from your firm do it
  • You are looking for legal advice or rules for your specific state
Want it done for you?

Start with the Playbook. Upgrade anytime.

If you decide you'd rather have us plan, write, edit and caption your content, your $37 comes back. Subscribe to any monthly plan within 14 days of buying the Playbook and get $37 off your first month. Your discount code comes with your purchase.

Questions

How do I get the Playbook?

Right after payment you are taken to a download page with your PDF. Save it to your computer or phone. If anything goes wrong, email joyce@azzuraagency.com with your receipt and we will send it to you.

Does it work for my practice area?

Yes. Every script is a structure with blanks, not a finished text. The examples cover immigration, family, personal injury, criminal defense, estate planning, business, employment, real estate and bankruptcy, and the same structures work for any other area.

Is this legal advice? What about advertising rules?

No. The Playbook is a content guide, not legal advice. It includes an attorney advertising checklist and marks with VERIFY the statements you should confirm in your jurisdiction. You remain responsible for the accuracy and compliance of everything you publish.

Can my team use it?

Yes. Your purchase covers use by one law firm, including its attorneys and staff. Please don't share or resell the file outside your firm.

Can I get a refund?

Because the Playbook is an instant digital download, all sales are final. Take a look at the preview pages above before you buy, and email us if you have any question.

What if I'd rather have it done for me?

That is what our monthly plans are for: we plan, write, edit and caption your content every month. Subscribe within 14 days of buying the Playbook and get $37 off your first month, using the discount code that comes with your purchase. See the plans.

Your next 30 Reels, already written.

Fill in the blanks, press record, post with confidence.

$37One-time · Instant download

Done for you means we plan, write, edit and caption your posts every month. Buy the Playbook first and your $37 counts toward your first month.

$37 Instant PDF
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